Connecting Local Businesses and Local Consumers Since 2003
What better way to reward loyal, local customers and entice new ones than with truly special, one-time offers directly mailed from 20,000 to up to 158,000 select homes in the CT River Valley? When these offers come free andonly by mail, they are truly special, and cherished by local consumers. We always strive to feature something for everyone.
To do so, we collaborate with fellow business owners to print and mail our attractive, glossy magazines four times a year at a fraction of what it would cost each business to do on their own.
Thanks to a carefully targeted US Mail distribution system, a great set of ads with attractive, convenient coupons, and front covers that appeal to most anyone, the results have been awesome a!
Now, in any given season, multitudes of local businesses and professionals advertise in the Valley Quarterly, with more than 85% of each issue’s ads being prior advertisers!Surely it’s not Jim’s great looks or wily charms…
Local consumers love our magazines and keep them handy, saving money for months with them, for each of the four seasons! Our truly special, limited-access offers can also help local restaurateurs, merchants and professionals in four unique, sustainable ways:
Attract new, locally residing customers.
Thank existing local patrons.
Increase average sale amounts.
Increase overall sales volume and profits!
Jim has more than 20 years of sales experience (14+ in advertising), but never with any product or service that brought such a measurable return on his customers’ investments as this glossy, colorful, special savings magazine!
Jim Bothwell originally found the intelligently laid out format in a Connecticut bike shop in the Spring of 2003; the shop owner claimed a tenfold return on an ad in the same kind of direct-mailed, local business-oriented magazine for his area.
Having never heard a comparable claim from ANY advertising medium, Jim went out on a limb. He collaborated with more than 30 local merchants and professionals and mailed 15,000 Valley Quarterly local savings magazines to homes in Amherst, MA and surrounding communities in
September 2003. Shortly thereafter, similar magazines with the same masthead but a different set of local advertisers went out to 15,000 Northampton-area homes. Jim has since increased the mail volumes to 40,000 pieces, adding South Hadley, Granby, several Hilltowns and select homes in Holyoke to the mailing list.