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Changing the Face of Advertising in the Pioneer Valley Since 2003
 

Direct Mail Basics

Get to know Direct Mail, and let your customers get to know you.
The Valley Quarterly / Advertising / Direct Mail Basics

Let’s create a Direct Mail campaign that will make a lasting impression on your customers.

Consumers respond to mail that addresses their interests and needs.  (Everybody gets mail and loves to save… everyone also eats!)   All it takes is a simple, effective message and/or special offer to get people to your door.  Direct Mail is a cost-effective way to tell your customers who you are, and what your business offers.  Get to know Direct Mail, and let your customers get to know you.

 

Our collaborative Direct Mail piece is far more affordable per local impression than postcards or other media, and can be the motivation that gets current and potential customers into your place of business.  By integrating our popular Direct Mail magazines into your overall marketing campaign, you target local homeowners while reinforcing your existing marketing efforts.

 

A high impact, beautiful ad in our popular, locally-mailed publication offers customers a chance to learn about your business. It can also:

 

  • Promote a new product or service
  • Increase sales and new business
  • Drive traffic to your store, Web site, etc.
  • Cultivate long-term relationships
  • Build and increase brand recognition

VQ Collaborated Direct Mail Is:

TANGIBLE

Customers hold the mailpiece, referring to your message often. Special offers, if desired, can bring in new faces, reward loyalty, and increase purchase averages.

MEASURABLE

The results of your Direct Mail campaign can be tracked by counting the responses or inquiries it generates. You’ll know what worked and adjust your plans accordingly.

COST EFFECTIVE

An attractive, collaborated Direct Mail campaign makes your advertising dollars go further. Your targeted message goes into select local homes, and stays around for months.

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